X signs Don Lemon, Tulsi Gabbard, and more to content deals for exclusive shows

Elon Musk's platform X announced that it has partnered with three different personalities to develop shows exclusively for the platform in an ever-increasing attempt to become a video-hosting leader on social media.

X stated in a blog post that it considered itself a "video-first platform," Reuters said, with users watching videos in 80% of their sessions.

The platform is certainly moving in that direction with the announcement of at least three new shows.

First, X announced a partnership for a documentary-style series with politician Tulsi Gabbard.

"The Army Reserve officer and veteran, 4-term congresswoman, and 2020 presidential candidate will be sharing her unique POV through an exclusive series of documentary style videos and broader content on X," the platform announced.

The former congresswoman is a defector of sorts from the Democratic Party and spoke out against the regime when Hillary Clinton labeled her a "Russian asset."

Just 15 minutes after the first announcement, X told followers that sports commentator Jim Rome "will be bringing his wildly popular content to digital video, for the first time ever."

A sports broadcaster since the late 1980s, Rome has been a controversial figure in the sports world for his uncensored opinions and stubborn attitude. Perhaps most famously, Rome had an altercation with an NFL quarterback on his show in 1994.

Quarterback Jim Everett took offence at Rome comparing him to a female tennis player and flipped the table and pushed Rome over.

30 minutes after the initial Gabbard announcement, X then dropped news that former CNN anchor Don Lemon would also be hosting an exclusive show.

"We’re delighted to announce a new content partnership with Don Lemon for his new project, The Don Lemon Show," the platform stated. "The award winning TV journalist will share his unique and honest voice in 30 minute episodes, three times a week, covering politics, culture, sports and entertainment."

Lemon worked for CNN for approximately 13 years before he was fired abruptly in 2023. The host's commentary was arguably becoming too risqué for CNN, particularly when he drew criticism for stating that presidential candidate Nikki Haley "isn’t in her prime."

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