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Founder: Prepper Beef's Jason Nelson
Prepper Beef

Founder: Prepper Beef's Jason Nelson

The former special ops soldier wants us to thrive, not just survive, when SHTF.

Last summer, Jason Nelson and his wife were enjoying a rare night away from their four children at the Indigo Hotel in Waco, Texas. Early that morning, they woke to a commotion in the neighboring room: three women screaming in terror that the man they were with was going to kill them. Nelson grabbed his Springfield .45-caliber and went to investigate.

After coaxing the man out of the room so the women could lock him out, Nelson tried to defuse the situation. But the man attacked him, ultimately reaching for Nelson's weapon. During the ensuing struggle, Nelson shot and killed his assailant, saving his own life and likely the lives of the women the man had been threatening.

Those who know Nelson were not surprised by his quick, courageous response. As a former special operations soldier, he's a man who knows how quickly things can go wrong. Which is why we should listen when he tells us meat is in trouble.

Beef prices have risen 30% from their pre-pandemic level, and the Department of Agriculture recently warned that beef cattle inventory is at its lowest level in five decades. Add to this America’s current political instability, and the future looks dodgy for carnivores.

Hence Nelson's company, Prepper Beef, which offers high-quality, freeze-dried beef from Texas cattle as an alternative to the subsistence-level protein usually found in long-term food supplies.

"It's not that it's impossible to do," says Nelson. "It's just that it's hard to do. And the thing is it's worth it."

In this interview, Nelson — with political experience and an amazing life story — discusses his military background and what it taught him about the confusing world we find ourselves in. He explains the concept of prepping, emphasizing the importance of localized supply chains and support for American jobs. Jason also discusses the globalist agenda, attacks on farmers, and the manipulation of the food supply. He highlights the need for freeze-dried food and localized production as a solution to these challenges.

Who Wants Steaks for the Apocalypse? | Jason Nelson, Prepper Beef | Align Q&Ayoutu.be

After joining the Marine Corps at 18, he migrated to the civil affairs and psychological operations branch of the military, where he was assigned to humanitarian missions, like training soldiers in other countries. He loved the work, loved having to solve complex problems that led to real-world outcomes.

He quickly learned that the solutions to these crises are often remarkably simple, drawing from local resources to “mitigate as much human suffering as possible and create a positive flow of structure towards recovery.”

While deployed, he wound up right down the street from Benghazi.

Even though we spoke for 30 minutes, I only got glimpses of Jason’s life story.

He ran for Congress. He also wound up on the steps of the Capitol in Washington D.C. on January 6 — don’t worry, he was documenting the situation.

He wrote for the now-defunct Santa Barbara News Press, founded in 1868. He overcame cancer. His wife is an underwater photographer, and his kids have awesome names.

Jason has combined his entrepreneurial skills with his enthusiasm for meat in his most recent venture, Prepper Beef, which offers high-quality freeze-dried beef as a solution for long-term food storage.

Having eaten his fair share of shrunken meal packs designed to survive the apocalypse, Nelson is offering freeze-dried tenderloin, ribeye, New York strip, and original beef, a blend of sirloin, picanha, tri-tip, and brisket.

His campaign for meat is, in many ways, an act of defiance, like the tongue-in-cheek initiative to Make Beef Great Again.

Nelson is critical of what he describes as “the globalist viewpoint.” He co-founded Prepper Beef with a fellow brother in arms — both of them are 100% combat disabled veterans. To them, Prepper Beef is far more than a niche startup; it’s a continuation of their service to America.

Every part of the endeavor is American-made: The cattle are from Texas, the oxygen absorbers are from Wisconsin, and even the Mylar bags are sourced and made in Orlando, Florida.

“We've gone to great lengths to make sure that not only is it a secure supply chain, but it's a localized supply chain and one that supports American jobs. “

He’s troubled by the concerted attack on the upper-level realities of Maslow's hierarchy of needs — self-esteem, self-actualization, love, belonging, safety. “Food is the next step.”

He sees the increasing hostility of governments toward farmers as an inevitable part of this equation: control.

If this happens, we’re all in trouble. Control of food leads to control of the production of food:

And if they can control food and they can control the production of food, the consumption of food. And again, you see this almost like they created the problem so that they could offer the solution. So they made the food just absolutely horrible for you. And then they turned around and said, see, look at what's happened. Diabetes is through the roof. You know, heart disease is through the roof.

Here's the solution now, and then you just mix in a little bit of global warming, you mix in a little bit of plastics polluting the air. I mean, individually, all of these problems are easily fixed. These are not the problems. The problems are consumer habits, and that's through a lack of education and personal responsibility. I can't do anything about that. What I can do is look out for other responsible Americans who know what they want to put inside their bodies.

I don't need someone from the WEF. I don't need someone from any of the global organizations, the U.N., coming in and telling me this is what we need to do to solve the climate crisis, when in reality, they're letting China do whatever they want, India do whatever they want until a certain date, 50 years from now or 15 or whatever. It doesn't really matter because they're never going to comply anyway. Does anybody ever really think that China is going to comply and start cutting back on their emissions at any point?

Few things steam me up more than the push to eradicate steak.

The fight about meat is nothing new.

In the ninth chapter of the first book of the Bible, God Himself gives humans authority to eat any animal He created. But, as is the case with most universal statements in Genesis, this clarity has been muddled over time.

Thousands of years later in a letter to the Romans, the apostle Paul explained, “One person believes he may eat anything, while the weak person eats only vegetables.”

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